The "he" referred to here is Trafford, the protagonist of this comic dystopian novel. Blind Faith is set in a future where the world as we know it has been wiped out by a disastrous flood bought on my mankind's carelessness toward the environment. In its place is a world ravaged by plagues, where only 50% of children survive past their 5th birthday and vaccinations are illegal because they contravene God's Will.
In fact, there is now a single world religion in which the entire population participates with blind faith. In this religion, people are told that they are the embodiment of God and that to respect God they must worship themselves. Privacy is seen as a perversion and everything one does is recorded and shared with everyone else via all forms of social media. People must blog daily and place footage of everything from childbirth to sex to shaving their bikini line on You Tube for everyone else watch. This is a world where it is sinful for women to have natural breasts, g-strings are every day dress and McDonalds is the fanciest restaurant around.
Trafford, a conservative man who wears shorts as long as half way down his thigh, secretly despises the world in which he lives and desires the ability to reason for himself. Blind Faith is the story of Trafford's attempt to reason for himself and share his knowledge with the rest of the population.
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